> ## Documentation Index
> Fetch the complete documentation index at: https://help.iteam.works/llms.txt
> Use this file to discover all available pages before exploring further.

# Cortex — Business Management

> Cortex is your company's management brain inside iTeam: it sets where to go (Objectives and KPIs), cascades that down to every agent, records what the humans did (Actions), measures what happened (Results) and learns from all of it (Learnings). By the end of this page you understand the full cycle and where to start.

**Cortex** is the **management** layer of iTeam. While the agents chat and carry out tasks, Cortex answers a bigger question: **where is the company heading, and are we getting there?**

It connects four things that normally live in scattered spreadsheets and in people's heads:

<CardGroup cols={2}>
  <Card title="Objectives and KPIs" icon="bullseye" href="/en/cortex/objectives">
    What the company wants to achieve and how it's measured — as a number, a % or a \$ amount.
  </Card>

  <Card title="Actions" icon="calendar-check" href="/en/cortex/actions">
    What the **humans** did (decisions, changes) — and the **impact** of it, assessed by the AI.
  </Card>

  <Card title="Results" icon="chart-line" href="/en/cortex/results">
    How the KPIs evolve over time — the company's results meeting, always up to date.
  </Card>

  <Card title="Learnings" icon="graduation-cap" href="/en/cortex/learnings">
    "For problem X, doing Y fixed it / made it worse / changed nothing" — the memory of what we've already tried.
  </Card>
</CardGroup>

## The Cortex cycle, in one sentence

You set **Objectives** (with **KPIs**) → cascade them into each **agent's** objectives → record the human **Actions** → the AI **measures** the KPIs and **assesses the impact** of the actions → this becomes **Results** and **Learnings** → next time around, the agents already know what works.

<Frame caption="📸 Screenshot to insert [/en/cortex/overview]: sidebar open on the 'Cortex - Business Management' group showing Objectives, Actions, Meetings, Results, Learnings and Knowledge.">
  <img src="https://mintcdn.com/iteam/E1mg8rFlXblsaNT0/images/placeholder.svg?fit=max&auto=format&n=E1mg8rFlXblsaNT0&q=85&s=36c435f4df28c31a7e114586a931bbd2" alt="Cortex menu" width="800" height="420" data-path="images/placeholder.svg" />
</Frame>

## Why this matters (the benefits)

<AccordionGroup>
  <Accordion title="Everyone (and every AI) pulls in the same direction" icon="magnet">
    When the objectives live in Cortex, they're **automatically injected** into the agents' context. The agent stops answering "in a vacuum" and starts acting knowing what the company's and its area's goal is. It's the alignment that usually gets lost between leadership and day-to-day work.
  </Accordion>

  <Accordion title="Evidence-based decisions, not guesswork" icon="scale-balanced">
    A KPI isn't a number someone types in once and forgets. The AI **measures** it periodically using the connected data (spreadsheets, databases, integrations) and shows **current value × target × trend**. You debate facts, not opinions.
  </Accordion>

  <Accordion title="The impact of what people do becomes visible" icon="hand-pointer">
    Every change a human makes (raising a price, switching a supplier, changing a creative) can be recorded as an **Action**. The AI investigates the data to see whether it **improved, worsened or didn't change** the KPI. You finally know what was worth it.
  </Accordion>

  <Accordion title="The company stops repeating the same mistakes" icon="brain">
    Every assessed action becomes a **Learning** in the format *problem → action → outcome*. The next time the same problem shows up, Cortex (and the agents) remember what's already been tried — and what worked.
  </Accordion>
</AccordionGroup>

## The cascade — from the top all the way down

Cortex works at **two levels** that fit together:

<Steps>
  <Step title="Company objective">
    The big objective, with "top-level" KPIs (e.g. *"Grow revenue 30%"*, KPI: **Monthly revenue**).
  </Step>

  <Step title="Agent objective (derives from the company's)">
    Each strategic agent has objectives that **derive** from a company objective. The agent's KPI is **tied** to a company KPI — so progress at the edge **adds up** at the top. That's the cascade: moving the number below moves the number above.
  </Step>
</Steps>

<Info>
  This link (**"Derives from"** + **"Tie to a company KPI"**) is what makes the objective tree make sense. See the step by step in [Objectives](/en/cortex/objectives).
</Info>

## Ask Cortex

On every management screen there's an **Ask Cortex** button. Cortex is a **native** management agent (every customer has one) that already sees your objectives, KPIs, actions and results. Ask in plain language — *"how are we doing this quarter?"*, *"which action had the most impact?"* — and it answers like a chief of staff, calling on the areas' **strategic agents** when the question is specific.

## Who sees what (permissions and areas)

Cortex respects each person's **permissions**:

* **Owner/Admin** see the whole company.
* **Members** see the objectives/actions/results of the **areas they belong to**; private content of an area that isn't yours doesn't show up — not for you, and not in Cortex's answers.
* **Configuring/running** objectives and analyses requires permission (owner/admin for the company; whoever "configures" the agent, for that agent).

## Where to start

<Steps>
  <Step title="Set 1 to 5 company objectives">
    Start small. In [Objectives](/en/cortex/objectives), create the top-level objectives with measurable KPIs.
  </Step>

  <Step title="Cascade down to the agents">
    Give each strategic agent an objective that **derives** from the company's, with a tied KPI.
  </Step>

  <Step title="Record and assess the actions">
    In [Actions](/en/cortex/actions), log what was done and click **Analyze impact**.
  </Step>

  <Step title="Track and learn">
    Watch the evolution in [Results](/en/cortex/results) and see the [Learnings](/en/cortex/learnings) base grow on its own.
  </Step>
</Steps>